Fear of God Essentials Plum Hoodie

Fear of God Essentials Plum Hoodie: Please Note: This item tends to fit a size bigger than normal. We suggest you order a size down. The rapid ascent of Fear of God to become one of streetwear’s most dynamic, agenda-setting labels is often ascribed to its support from the likes of Kanye West and Justin Bieber, as well as its collaborations with everyone from Nike to Ermenegildo Zegna. But for its founder, Jerry Lorenzo, launching the label in 2013 marked the beginning of a far more personal journey—and one that reached a logical conclusion with the launch of Essentials, a more competitively priced sister label to Fear of God’s signature pieces, in 2018. “When we first started Essentials five years ago, in all honesty, my heart was in creating a diffusion collection for the kids that couldn’t afford what we were doing at a luxury level,” Lorenzo explains “We don’t feel that accessibility needs to be a knockoff or a cheaper version of a better thing,” Lorenzo explains. “Why not just make a great thing at an accessible price point that is founded in honesty?”